The establishment of the regional post-harvest centre in Ratchaburi implies a shortening of the supply chain by by-passing the wholesale traders. As for the primary production level, commitment from the growers is created through contractual agreements on purchases and by making them shareholders of the regional post-harvest centre. Our strategy is to sign the right players at the right moment.“We recognise issues in terms of positions or contracts. We will never miss having a look ahead, that's what we are doing.” late
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